Apple AirTag Gen 1 4‑Pack Hits Lowest Price Ever, Still Effective Tracker
What Happened – Apple’s first‑generation AirTag, released in 2021, remains a reliable Bluetooth tracker and is now offered as a 4‑pack for $60 (a $39 discount) at Best Buy, the lowest price since launch.
Why It Matters for TPRM –
- Low‑cost tracking devices are widely deployed in corporate asset‑management programs, increasing the attack surface if misused.
- Continued use of legacy hardware may expose organizations to unpatched firmware vulnerabilities.
- Procurement teams must balance cost savings with security posture when selecting third‑party IoT devices.
Who Is Affected – Enterprises with asset‑tracking programs, logistics firms, retail inventory teams, and any organization that equips employees with personal tracking devices.
Recommended Actions –
- Verify that AirTag firmware is up‑to‑date before deployment.
- Assess whether the device’s Bluetooth/UWB capabilities align with corporate security policies.
- Document the purchase in vendor risk registers and evaluate any data‑privacy implications of location data handling.
Technical Notes – The Gen 1 AirTag uses Bluetooth LE and the Find My network; no known critical CVEs have been disclosed for this hardware, but it lacks the Ultra‑Wideband (UWB) enhancements of Gen 2. Data transmitted includes device identifiers and location pings, which are encrypted end‑to‑end via Apple’s network. Source: ZDNet article